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Why Nike Is Silent on the Racist Past of the Fastest White American Ever
Sam Blaskowski made history as the first sprinter of European descent to break 9.90 seconds. Four months later, leaked videos show him using racial slurs—and the institutions that celebrated him have gone silent.
Nike athlete Sam Blaskowski | Photo: @samblaskowski | Instagram
On May 30, 2026, Sam Blaskowski crossed the finish line at the Music City Track Carnival in Cleveland, Tennessee, in 9.89 seconds. The 23-year-old Wisconsin native and former NCAA Division III standout had just become the fastest white American man in history—the first sprinter of European descent to break the 9.90-second barrier in the 100-meter dash.
The track world celebrated. Sponsors took notice. The Polish national sprint team, recognizing his ancestry, reached out almost immediately. In August 2026, Blaskowski announced his intention to switch his international athletic allegiance to represent Poland, the country of his great-grandparents who emigrated to Wisconsin in 1905.
Four months later, that same sprinter is at the center of a controversy that major media outlets refuse to touch.
The Videos That Surfaced in September
In September 2026, old footage and social media posts from Blaskowski's high school years began circulating on TikTok, Instagram, and X. The material reportedly shows Blaskowski singing racial slurs and laughing, alongside Snapchat posts containing explicitly racist language.
One specific comment has drawn particular attention: a message reportedly posted by Blaskowski questioning why Black people "can't swim," followed by the punchline "because shit can't swim."
- The Leaked Footage: A video circulating on TikTok and Instagram showing Blaskowski singing the N-word and laughing.
- Old Social Media Activity: Posts from his high school years containing explicitly racist language, including the viral "can't swim" Snapchat comment.
- The Instagram Statement: Olympic champion Justin Gatlin publicly condemned Blaskowski on September 21, 2026, breaking the silence from major figures in the sport.
The circulation of these clips triggered immediate backlash within the track and field community. Fans called on major athletic media outlets and Blaskowski's primary sponsor, Nike, to address the behavior and hold him accountable.
Neither has said a word.
The Silence From the Top
While independent creators and fans have driven the conversation on social media, mainstream sports networks and major publications have largely ignored the story. The reasons for this silence reveal uncomfortable truths about how sports media operates.
Sprinting is heavily funded by sportswear giants like Nike. Mainstream track media outlets—and even independent track blogs—rely on these brands for advertising revenue, athlete access, and event credentials. Because Blaskowski is signed to a major sponsor and trains at the high-profile Star Athletics camp alongside superstars like Sha'Carri Richardson, media companies are hesitant to publish damaging stories that could sour their relationships with powerful agents, coaches, and corporate sponsors.
There is also a legal hesitation regarding "old" social media. Because the offensive videos and comments originated from Blaskowski's high school years rather than his adult professional career, traditional news outlets face editorial hurdles. Corporate legal teams often block stories about past teenage behavior unless there is an official institutional response, a public arrest, or a direct admission from the athlete. Without a formal statement to report on, mainstream outlets treat it as a social media rumor rather than verifiable news.
Perhaps most significantly, Blaskowski is already exiting the American track system. He ran a poor 10.25 seconds in a non-televised B-race at the Diamond League final in September 2026, and he is actively pursuing Polish citizenship to represent Poland internationally. Since he is effectively leaving Team USA, American sports media has even less incentive to investigate his character.
The Training Camp Hypocrisy
The environment Blaskowski chose to train in makes the exposure of his racist past particularly tense. As a member of Star Athletics in Florida, Blaskowski is immersed in a training group dominated by Black excellence.
He shares a track, weight room, and coaching staff every day with some of the most prominent Black sprinters in the world, most notably Olympic champion Sha'Carri Richardson and Olympic medalist Kenny Bednarek. His head coach, Dennis Mitchell, is a legendary Black American sprinter and Olympic medalist. Justin Gatlin, who trained under Mitchell, is the very person who publicly condemned Blaskowski's actions.
For many in the track community, it is deeply troubling that an athlete could benefit from the expertise of a Black coach, train alongside elite Black athletes to elevate his own career, and yet have a documented history of using anti-Black slurs and tropes.
Yet neither Dennis Mitchell, Sha'Carri Richardson, nor anyone else from Star Athletics has made a public statement. Training groups operate like businesses, not families. Coaches are paid to optimize athletic mechanics and get runners to the podium—not to serve as moral arbiters for their athletes' personal histories. And for high-profile superstars like Richardson, engaging in a teammate's social media controversy provides zero professional benefit.
There is also the reality that Blaskowski is already quietly exiting the group. His times have collapsed, his international allegiance is shifting, and his time with the Florida-based camp is effectively drawing to a close. There is no incentive for the camp to create a public scandal over an athlete who is already phasing his way out.
The "Karma" Narrative
Since the leaked videos surfaced, Blaskowski's on-track performance has plummeted. At the Diamond League final in September 2026, he didn't even make the televised main event. He was relegated to the non-televised B-race, where he ran a very slow 10.25 seconds—finishing near the back of a lower-tier field.
Dropping from a world-class 9.89 to a mediocre 10.25 within the span of just a few months has led track analysts to question whether his record-setting run was a fluke. But within the running community, his recent struggles have been widely celebrated as "poetic justice" or "karma" for his past behavior.
The timing is difficult to ignore. His performance drop-off coincided exactly with the leaking of his racist high school videos and Snapchat comments.
What Comes Next
Now that Justin Gatlin has officially broken the ice and condemned the behavior on his Ready Set Go podcast, the pressure is shifting entirely onto Nike, Star Athletics, and the Polish Athletic Federation.
Nike's total silence on the situation is a deliberate corporate choice. For a massive brand, staying completely quiet is an intentional strategy: they avoid bringing the controversy to the attention of casual consumers who don't follow niche track social media. Because Blaskowski's times have crashed, Nike doesn't even need to publicly fire or discipline him—they can simply let his contract expire or quietly phase him out of marketing campaigns.
But the window for silence is shrinking. Independent creators on TikTok, Instagram, and X have kept the footage circulating. Track fans have flooded Gatlin's Instagram comments, thanking the Olympic champion for using his platform to call out the behavior when corporate sponsors and mainstream media outlets have chosen to look the other way.
Sam Blaskowski may be the fastest white American ever. But his legacy is now being written not by his 9.89-second run, but by the videos he thought would stay buried—and by the institutions that continue to protect him.
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